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Geoff Walsh's Seller Initiatives

Marketing Methodology: "A proven, proprietary formula that produces winning, maximum success results for my sellers":

  1. Listing Presentation
    --- Tier 1 (Cycle 0 days)
    1. Visual walk-thru, home tour
    2. Review current market conditions
    3. Identify strengths and weaknesses of the home, location, and market area
    4. Discuss timelines and sale process methodology
    5. Review Comparative Market Analysis
    6. Present the Geoff Walsh value proposition
    7. Review the benefits of Coldwell Banker Residential Brokerage
    8. Answer seller questions and concerns
  2. Present the seller with potential home improvement suggestions and staging initiatives to maximize sales price and reduce days on market
  3. Establish Pricing
    1. Comparative Market Analysis
    2. Examine upgrades, and expanded features
    3. Establish a joint seller/broker pricing strategy based on Needs/Wants/Market Variables
  4. House is Listed
    1. Measurements, professional photography
    2. Professional virtual tour and YouTube Video
    3. QR code Signage, Home Facts, Supra Lockboxes
    4. Collect Sellers Disclosure, Survey, appraisal measurements, utility bill information
    5. MLS entry and approval, enrollment Centralized Showing Service
    6. Prepare Professional gloss Marketing Materials for Seller approval
    7. Just listed mail out teasers (high gloss postcard)
    8. Present listing at office meeting and pass out listing info to all in-house agents
  5. Internet Initiatives:
    --- Tier 2 (From day 1 of listing)
    3. Enhanced branding package with showcase presentation
    5. Syndicated to 800 real estate websites worldwide including 100 Participating Publishers
    6. The North Dallas Real Estate Book Online Program
    9. ListHub
    10. Yahoo Real Estate and AOL Real estate
    12. (and
    14. Relocation campaigns including Cartus, USAA
    15. Multiple Listing Service Online
    16. Email Campaign Brochure Marketing - Ezine blast to over 1000 surrounding ACTIVE agents twice: announce the listing, open houses
  6. Marketing Initiatives
    --- Tier 3 (cycle 1-90 days)
    1. Realtor caravan
    2. Open House Strategies
    3. Inclusion in the lead router, lead generation system
    4. Home Facts program inquiries
    5. Track all prospect sign calls
    6. Send weekly online Showing Reports tracking hits on subject property
    7. Send Monthly CSS showings report
    8. Theme sponsored functions on-site, ie, realtor luncheons if needed
    9. Joint Broker/Lender Marketing initiatives
  7. Print Advertising Plan
    --- Tier 4 (cycle 45-120 days)
    1. North Dallas/Tarrant County Real Estate Book
    2. Localized community newspapers
    3. Dallas Morning News and Star Telegram
    4. Homes and Loans Magazine
    5. Industry cover advertising, ie, Harmon Homes Magazine
    6. Portfolio Magazine for Previews Listing
    7. Homes and Estates Magazine for Previews Listing


Most often, my Seller becomes a Buyer during the sales initiatives process and the buyer initiatives become priority.

Please take a few minutes, and fill out the basic seller form, and I will contact you to schedule our initial interview for the sale of your home. As a Seller, you need results. Results for you are attaining the maximum sales price in the least amount of time. Let Geoff Walsh handle the sales details, always keeping you apprised and worry-free, knowing you have hired a Real Estate ExpertTM to maximize your needs and wants.

Contact Geoffrey Walsh the Real Estate Expert (TM) in the greater Dallas area
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